Barton H. Sheeler

CEO and Co-Founder Benezon LLC
Mr. Sheeler is CEO and Co-Founder of Benezon LLC, a 24/7 concierge advocacy service developed to help plan members understand, access and utilize today’s confusing healthcare system and their company-offered benefits. Proprietary programs leverage multiple tools and communication strategies to enhance engagement, minimize overall healthcare claims and reduce stress for employers and employees alike. Dedicated Subject Matter Experts provide personalized, professional support to plan members via "white labeled" tools and solutions that promote the agency brand of our broker partners. A career entrepreneur, Bart has 35 years experience building companies from the ground up, including service industry startups, product/market development, and various executive/leadership roles, including 18 years in the health and wellness industry.
“I love building things: companies, products and relationships!”
Mr. Sheeler founded GoFirst: Solutions in 2013, a program design and product focused company representing innovative solutions that deliver proven ROI. A consulting role in launching advocacy services for a client in the southeast led to the creation of Benezon in 2015. In 1998, Mr. Sheeler co-founded ActivHealth International, Inc. and established an exclusive business partnership with the Duke Center for Living (Duke Medicine). Served as CEO from 2002 until 2010 when he negotiated the sale of ActivHealth’s products and services to Nurtur Health, Inc. Bart is active in industry conferences, presenting, speaking and organizing panel discussions. He has authored numerous articles and trade publications, including the Corporate Wellness Specialist certification handbook “Engaging Wellness” released in 2012.